E29: Jesse Rubenfeld: FinOptimal

As someone with a passion for music, Jesse didn’t always think he’d end up as an expert in business operations. As he developed his career, Jesse also developed a passion for process from his early experiences at Limewire, to his tenure at DE Shaw. Jesse noticed a gap in the accounting and finance software market for small and medium businesses; eventually, he launched his company, FinOptimal, to meet this need. FinOptimal’s mission is empower small and medium business owners by creating a single source of truth between general ledger and supporting systems, enabling business owners to make informed and accurate business decisions.

Tune in to this week’s episode of YupTown to learn more about Jesse’s founding story, and visit http://www.finoptimal.com to learn more about FinOptimal’s offerings!

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